John Carlton on How to Start Writing a Sales Letter

John's advice, there is a disconnect. One thing rookie writers do all the time is get into these huge disconnects. He'll say something like "I'm telling you this". In a worst-case scenario he'll say something like "kick back and let me tell you a story". What he's actually saying is that he will take five pages to get to the point.

John Carlton on How to Start Writing a Sales Letter

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